When CapitalOne decided to launch their ShareBuilder product, a program where investors could trade/buy shares online, they wanted to convey a sense of familiar situations the audience could relate to (but with a fun wink).
Is that a horse?
A Freudian slip at the wrong time.
Gobbledygook
Sometimes the answers to your problem are right in front of you.
I.T. Is Always Right
Just listen to the folks who know about computers.